Equal Exchange: Doing Well by Doing Good

EE embarked on its pioneering efforts to sell Fair Trade products in the United States with coffee from Nicaragua. From the beginning, EE paid the producers an above market price for their products out of a desire to help provide a better, more stable income and to more equitably distribute the proceeds of the final sales. The producers are typically small farmers indigenous to their region. On each product the company slogan -- “Small Farmers, Big Change” -- is prominently displayed.