Fifty by Fifty

Employee Ownership Often Helps to Shape and Build Hot New Markets—Then What?

New Belgium Brewing helped build the burgeoning craft beer market by shaping best practices in it: a quality product, consistent innovation, ethics and sustainability at the fore — and employee ownership at the core. 
 
Employee-owned companies have had an outsized role in building the market for craft beers, the same hot market that eventually gobbled up New Belgium. 
 
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