Democracy at Work Institute (DAWI) seeks an energetic, experienced, self-directed and collaborative person to join our dynamic national organization supporting the expansion of democratic employee ownership. The Marketing Communications Director will lead DAWI’s work making employee ownership accessible to a broad range of audiences across channels.
Position Description
The Marketing Communications Director plays an integral role in promoting the concept of employee ownership and the work of DAWI’s program staff, engaging DAWI’s key audiences, and positioning DAWI as a credible and innovative field-leading organization. This position will work with the Co-Executive Director for Partnerships and Growth to develop a strategic marketing communications plan for the organization, and will then lead and execute that plan. In addition to someone who is a storyteller and passionate content creator, we’re looking for a quick study who is strategic, intrepid and well-connected. The ideal candidate for this role can demonstrate an ability to lead multiple projects in a fast-paced environment. This is a remote position; we prefer a candidate who can work out of our San Francisco or New York offices, but we will consider strong candidates from all locations. We are open to contractors.
Essential Job Functions:
Marketing Communications Management and Oversight (45%)
- Develop and implement an integrated, strategic marketing communications plan to broaden awareness of DAWI’s work.
- Research and analyze target market to promote of DAWI’s field leadership services and products
- Identify new market segments that will benefit from company products.
- Design and lead research-based marketing campaigns in support of research, development, education, and consulting objectives
- Steward DAWI’s brand identity across key stakeholder audiences and platforms.
- Work in tandem with staff to identify emerging issues, recognize marketing communications opportunities and solutions, and define and execute appropriate strategies to support them.
- Work in tandem with our sister organization, the US Federation of Worker Cooperatives, to develop messaging and collateral to support local and federal policy initiatives in support of worker ownership.
- Manage marketing communications staff, freelancers, or vendors as needed to support projects.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
Content Curation and Management (45%)
- Research and analyze target market to promote of DAWI services and products
- Oversee and manage all copy intended for public consumption to ensure its alignment with the strategic communications plan.
- Oversee and manage the development of electronic communications, including DAWI’s website, newsletters, and other electronic communications.
- Curate content and increase audience engagement on DAWI’s social media channels; manage staff in social media communications.
- With the Co-Executive Director of Partnership and Growth, serve as point person on media interactions and staff preparation
- Actively cultivate and manage press relationships to ensure coverage of issues of strategic importance to the sector, as well as DAWI’s programs, special events, public announcements, and other projects.
- Support and collaborate with DAWI’s program areas to produce program-related materials that amplify the work of our programs, including reports, information, toolkits, and other items. (Specific program communications needs change year to year and are available upon request.)
- Maintain the organization-wide communications calendar, and work with the Co-Executive Directors to prioritize and integrate emerging work.
Administration and Organizational Development (10%)
- Participate in staff meetings, retreats, discussions, and committees, and board of directors.
- Contribute to the building of organizational systems and processes.
Skills We Seek
- Strong written and verbal communication skills, including experience copy editing and proofreading, are required.
- Proficiency in using Salesforce or similar CRM to segment, target, and engage audiences
- Demonstrated execution of marketing communications strategies in support of revenue generation (business or development planning)
- Track record of producing engaging digital content across platforms
- Experience managing freelancers, vendors, or staff
- An ability to lead multiple, ongoing projects
- A design eye and spatial sensibility is required. Design skills and familiarity with design and web development tools such as Adobe Creative Suite, InDesign, Wordpress and Drupal are not required, but always desirable.
- Experience with basic office tools (Microsoft Office Suite, social media platforms and applications, online project management systems, online/remote meeting tools) is required. Fearlessness in the face of new technology is desired.
Qualities We Seek
- This position requires an entrepreneurial work ethic, particularly the ability to be responsive to new opportunities. We seek creativity and initiative in finding new ways and outlets to amplify our message.
- Passion for social justice, racial equity, small business, and/or labor organizing, and the ability to speak authentically about these issues to multiple audiences is required. Familiarity with or interest in employee ownership and worker cooperatives will be important to cultivate
- Remote work is required. You will need to be able to work independently to prioritize and execute day-to-day tasks, with self-management systems in place to support remote work.
- Willingness to constructively share ideas and collaborate with both senior and junior staff is required, as we are a small and highly collaborative team.
- We value emotional intelligence, kindness, and a sense of humor. Diplomacy, judgment, and discretion are particularly important in this position.
About DAWI
The Democracy at Work Institute is a 501(c)(3) nonprofit think-and-do tank that expands worker cooperatives and other employee-owned forms to communities locked out of good jobs and business ownership opportunities. We do research and advocacy; training, consulting and education; field-building and convening; tool and model development; and impact measurement. We build fieldwide capacity to ensure that further growth in the worker cooperative movement reaches low-income people, people of color and recent immigrants. In all our work, as well as internal operations, we strive to embody our organizational values of Excellence, Equity, Entrepreneurialism, Collaboration, and Human-Centeredness. We are affiliated with our sister organization, the US Federation of Worker Cooperatives. All programs integrate USFWC member input. Started in 2013, DAWI is a relatively young organization, and all staffers are expected to help build organizational capacity and processes. In turn DAWI commits to building all staffers’ professional development and leadership skills. We love our work, and we work hard, but we also strive for work-life balance. Full-time staff are eligible for membership in the organization after 1 year of employment. Members are eligible to serve on the board of directors, elect two directors, and participate in the strategic guidance of the organization.
Schedule and Location
This is a full-time position. We are a remote organization with physical offices in San Francisco and New York, which allows us to have staff all over the country, and to create flexible working hours and locations. We are a 4-day workweek workplace, open Monday to Thursday.
Compensation and Benefits
The salary range for this position is $82,500-$90,500, depending on experience. DAWI offers full health benefits coverage for employees, including dental and vision; participation in a 403(b) plan; a Flexible Spending Account; a generous time off policy; and a professional development stipend.
How to Apply
Click here to apply. Cover letters should be addressed to the Hiring Committee and include a 2-3 paragraph statement of interest describing how your skills and experiences qualify you for the position. All materials should be submitted in PDF format.
Deadline: Applications are reviewed until the position is filled but we encourage applicants to apply by June 1, 2023, 11:59 p.m. PST.
Notice of Nondiscrimination
Democracy at Work Institute (DAWI) is committed to a multi-racial and class-diverse staff that reflects the future of worker cooperatives. We are an anti-racist organization that centers racial equity in our values, programs, and vision. Women, people of color and others who may be underrepresented at senior levels of the nonprofit workforce are strongly encouraged to apply. DAWI is committed to equal opportunity for all persons without regard to sex, age, race, color, religion, creed, national origin, marital status, disability, or sexual orientation, and any other class of individuals protected from discrimination under state or federal law. It is the policy of DAWI to comply with all federal, state, and local laws and regulations regarding equal opportunity. In keeping with that policy, DAWI is committed to maintaining a work environment that is free of unlawful discrimination and harassment. Accordingly, DAWI will not tolerate unlawful discrimination against or harassment of any of our employees or others present at our facilities by anyone, including any supervisor, co-worker, vendor, client, or customer of DAWI.